I happened upon this little discussion about game pricing:
Sure, the comments are populated by the typical trolls and whiners, but if you can filter the static, there’s a good discussion there about the demand curve and price points. The linked articles are also worth perusing. Yes, I’ve written about this before, but this is a good little bit of reference. For a bonus, there’s even someone who mentions MMOs in a “Own it don’t rent it” comment. Long story short, pricing in games, from the $15 subscription flatline to the $50 box, needs to branch out a little. I figure this will be especially important as people are increasingly price sensitive in hostile economic territory.