Archive for May 13th, 2009

OK, I’ve floated this idea before, and I’m pretty sure I’m not the only one, but between Pete finding his sweet spot and this rumination on the fate of “vanilla” WoW (it’s not going anywhere, it’s not changing), I figured it’s time to bring it up again.

Dear Blizzard, if you can’t get past the subscription model, please gradate your pricing as follows:

$5/month for vanilla WoW

$10/month for vanilla WoW + The Burning Crusade

$15/month for vanilla WoW + TBC + Wrath of the Lich King

If you can’t wean yourself off the subscription model, at least pay attention and realize that a segmented market is building in the blue ocean that you’re leaving alone in the short session casual arena.  Peggle for purples doesn’t cut it.  Of course, you could do better by offering vanilla WoW as a Guild Wars-like purchase ($30 box price, free play forever), or by offering prorated subscriptions based on time actually played with a cap at the “regular” sub price.

People do wonder… what *are* we paying for?  In a wonky economy, that question has a tendency to come up more often.


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