I just saw this over at Lum’s place (Broken Toys) and had to share. From this article:
If the key to success in your game is tedious repetition, you are not a game designer. You are a torture expert.
That sums up many of my concerns not only with WoW, crafting and MMOs in general, but also the recent “Facebook games” GDC kerfluffle. I’d add that “success in your business model” is another valid phrase to slot in there.