What Value, Identity?
In simpler terms, we pay for our entertainment in one way or another. So-called “Free to Play” games (F2P) tend to either ask for money in bite-sized chunks (microtransactions) or ask you to earn your goodies by playing for a longer time than other players (paying with time), or maybe even “offer wall” points from a third party or some such gibberish. Some games ask for both money and time. A rarer game might try to be advertisement-based, running with a network TV/Google approach to monetization; get the eyeballs in and inundate them with advertising spam.
Perhaps now we get to see another way to pay for our MMO crack, er, service: with your identity.
Apparently, identity theft is a pretty big industry, er, crime. There is even a counterindustry built around protection rackets, er, protecting your identity, like the Lifelocks of the world and their competitors. Your identity has value. It’s really no surprise that there would be those out there in the unsavory world of business, er, crime, that might be trying to find ways to unlock some of that value.
Welcome to a Brave New World of cataclysmic proportions, where paying for a product, er, service, isn’t merely a business transaction, it’s personal.
Next up? DNA authenticators and paying with a pound of flesh. (With discounts tied to the Big Brother international registry of BMI, of course.)
Oh, and if we’re honestly going to talk about cleaning up the forums, might I suggest the following?
Combine that with a /complain function and no nonsense moderation, and you’ll clean things up without all those nasty, tricksy unintended consequences and Facebook diseases on the way down the slippery slope.
More from Ysharros, Spinks, BBB, Copra (as cited by Longasc, he’s right that this is about building a brand and a business… the concerns of the little people aren’t relevant), KIASA, Lum, Chastity, Gnomeaggedon, Melfina (yay for a rational feminist perspective), br3ntbr0 (with a video, no less), Jason and Tobold. This even teased Ryan Shwayder out of his slumber.
Ooh, shiny! Channel Massive (hi, Jason!) has a nice roundup of a spectrum of responses. As usual, I disagree with about everything Darren says (the man has no common sense), and TAGN has a good post up.
…oh, and Syp totally called it; whenever he’s away from the shop, something big happens. It’s eerie, I tell you!